Smart Finance for E-Commerce Brands
Scale Fast. Stay Sharp
From Shopify to shipping costs, we help e-commerce brands manage their numbers, plan their cash, and scale with clarity. Clean books, sharp ops, and real financial support—no guesswork required.
What You Get with Ursa
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Comprehensive Bookkeeping
Timely, accrual-based bookkeeping that keeps pace with sales spikes, returns, and multi-channel complexity.
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Fractional CFO Services
Big-picture thinking without a full-time hire. We help you budget, forecast, fundraise, and plan for growth with confidence.
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Cash Flow & Inventory Planning
Plan purchases, manage runway, and prep for promo-heavy cycles with financial models that actually reflect your business.
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E-Commerce Accounting
We run the back office—AP, AR, payroll, sales tax, and more—so you can stop babysitting spreadsheets and get back to building.
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Margin & Channel Visibility
Track true profitability by SKU, channel, and campaign. We make sure your best sellers are actually delivering margin.
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Financial Reporting Support
Custom dashboards and monthly reporting designed for decisions, not filing cabinets. We surface the metrics that actually matter to operators.
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Expense Oversight & Variance Tracking
We monitor spend patterns, flag the weird stuff, and keep your margins in check—so nothing slips through the cracks.
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Sales Tax Compliance
Selling across states or platforms? We help you stay compliant and avoid the tax traps that come with growth.
Finance That Works at Your Speed
E-commerce brands move fast—and so do we. Our team has supported e-commerce brands through rapid growth, messy stacks, and serious margin pressures.
Resources for E-Commerce Operators
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Blog: Where’s the Money Going? A No-BS Guide to Cost Accounting
Messy cost tracking is one of the biggest silent killers of early-stage businesses. One day, you realize you’ve burned half your raise and have no idea what actually moved the needle.
That’s where cost accounting comes in.
Let’s break it down.
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Blog: Cash Flow Basics: What it is and How it Works
Cash flow is one of the most basic (and most misunderstood) pieces of financial management—and when it goes sideways, so does your business. In this guide, we’re breaking it down: what cash flow is, how it actually works, and how to use it to stay alive, grow smart, and stop making decisions in the dark.
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Podcast: Why Should Care About the Financial Health of Your Employees
In this episode of Beyond the Balance Sheet, Jace talks with Andy Bandyopadhyay, PhD, founder & CEO of Attune Insights, about the future of finance, building financial-health communities, people-first business models, and helping employees live with less financial stress.
Let’s Get Your Ops and Numbers in Sync
We handle the numbers behind the brand—so you can stay focused on product, customers, and growth.