The Ursa Blog

Real-world advice, finance and accounting tips, and straight talk to help you grow without losing your mind.

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What Is Zero-Based Budgeting and Why Your Business Should Care

Zero-based budgeting isn’t just some finance trend—it’s the kind of real-world move that separates smart businesses from scrambling ones. No fluff. No filler. Just financial clarity, Ursa-style.

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The Founder's Guide to Tax Planning Before (and After) a Raise

You just raised a round—nice work. But before you coast, remember: the IRS doesn’t care how slick your pitch deck was. This guide breaks down what founders need to know about tax planning before and after the money hits the account. No fluff, just the moves that'll keep you out of hot water.

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Cash Flow Basics: What it is and How it Works

Revenue is nice. Profit is exciting. But cash flow is how your business actually stays alive. This guide breaks down how money moves in and out of your company, how to track it without the jargon, and how to use it to make better budgeting and financial decisions as you grow.

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The Founder’s Guide to the One Big Beautiful Bill

 If you're a founder in tech, life sciences, or software, this one's for you. The One Big, Beautiful Bill just rewrote the tax playbook—restoring immediate R&D expensing, unlocking retroactive refunds, and putting serious cash back on the table. Here’s what changed, what it means, and how to take full advantage.

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Financial Statements 101: A Beginner’s Guide to Understanding the Basics

Financial statements aren’t just for your accountant—they’re for you. Whether you’re raising money or just trying to make payroll, this no-BS guide breaks down the big three: your statement of financial position (aka balance sheet), income statement, and cash flow. No fluff, no finance degree required—just the clarity you need to run your business like a pro.

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Decoding the Importance of a  Fractional CFO in Early-Stage Businesses

Startups move fast, and your financials need to keep up. If you're making big decisions with half-baked numbers or guessing your way through fundraising, it's time to bring in a fractional CFO. This is your guide to what they do, when to hire one, and how they keep your business scaling without the sticker shock of a full-time exec.

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Why Founders Shouldn't DIY Their Books (Even if You're Good at Excel)

You’re a founder. You’re good at Excel. But that doesn’t mean you should be DIYing your books. From missed tax deductions to cash flow blind spots, the risks are real—and they’re costing you more than you think. In this guide, Ursa breaks down why startup bookkeeping is best left to the pros and how outsourcing can save you time, money, and a whole lot of stress.

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The Quiet Chaos of M&A—and How Smart Finance Teams Tame It

Mergers and acquisitions might look sleek in the press release, but behind the scenes? It’s a financial circus. From messy data to compliance nightmares, the chaos is real—and that’s where M&A transaction support services come in. Ursa’s here to show you how to keep your financials on point, your stress low, and your deal airtight.

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What Is Zero-Based Budgeting and Why Your Business Should Care

Zero-based budgeting isn’t just a buzzword—it’s a smarter way to run your business. Instead of rehashing last year’s numbers, you start from scratch and fund only what truly matters. In this no-BS guide, we break down how it works, why it works, and how to make it work for you.

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Outsourcing Bookkeeping: The Good, the Bad, and the Balanced Books

Bookkeeping isn’t the flashiest part of running a startup, but it’s one of the most crucial. In this guide, we break down the real-world pros and cons of outsourced bookkeeping—what it costs, how it works, and when it makes sense to bring in the pros. Spoiler: it’s not just about saving time—it’s about making smarter financial moves.

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Different Ways to Use AI for Your Startup’s Finances

AI enhances financial processes by supporting human expertise, not replacing it, enabling faster analysis and smarter decision-making. Success lies in using proven tools strategically and integrating them into existing workflows.

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